ElevenLabs is not just one product. It now runs an API business, a creator platform and a fast scaling enterprise agents unit that barely existed a year ago. Luke Harries leads growth across it, and his approach is simple: if revenue stops when you step away, you have not built a system. Inside the company, intensity is deliberate. The goal is an Olympic level team, with low ego as a hiring filter.

The Scaling Europe show is presented by Deel - check them out here:

https://get.deel.com/ruynb7o4lfjk

Sponsors:

SurrealDB: The multi-model database for AI agents. Check them out here: https://surrealdb.com/

Omni: The AI analytics platform trusted by fast-growing companies like Perplexity, Synthesia, and dbt Labs. Check them out here: https://omni.co/

Venture Comet: The platform that gives startups and scale-ups real-time equity tracking, daily business insights and automated management information. Check them out here: https://venturecomet.com/

Timestamps:

0:12 - ElevenLabs Summit in East London

1:02 - Three businesses at ElevenLabs explained

2:19 - Enterprise growth channels discussed

3:36 - Transition from creative to enterprise business

4:00 - From nothing to millions

5:14 - New channels for growth strategies

6:12 - Exciting marketing stunts planned

6:40 - Personal career journey and transitions

7:50 - Engineering mindset for growth systems

8:12 - Importance of building a pro system

10:34 - Cultural values at ElevenLabs

11:16 - Balancing execution with a positive culture