Making a purchase whether it be a house, a car or clothes and almost anything else is often an emotional decision. While logic still comes into play, how products make us feel is often what actually gets us on the hook. And regularly what leads to that feeling of emotion is the inspiration you feel when you see that particular product. For example, The feeling of seeing a house for sale online and imagining you and your family playing in the backyard, how that car you see at the car dealership will make you look in front of your friends or how those clothes at your favourite ecommerce store will make you feel more confident.This Inspiration is key to Traditional Commerce and it is certainly no different in the world of Social Commerce. 

And When it comes to inspiration my friends, there aren’t many Social platforms that do it better than Pinterest. With nearly half a billion monthly users around the world, they are far more powerful than most would realise. And it is the way the app is set up to inspire that makes it a not so dark horse to be one of the strongest players in the Social Commerce war.

I am super excited to talk about Pinterest this week with Pinterest Australia’s business marketing lead, Ara Ko. Ara.

Please see www.business.pinterest.com for more information about Pinterest's Social Commerce options.