What happens when a sales and marketing expert who "couldn't even do a GST return" becomes CEO of a 60-person accounting firm?

Sumith chats with Ric Thorpe, Group CEO of Sidekick Chartered Accountants, about scaling an accounting practice from a completely different angle.

Key insights:

• Why "success isn't just being the best - success is just doing it" (lessons from ultramarathons)
• Using RPA to save 30-90 minutes per tax return across thousands of clients
• The "SWAN" hiring philosophy: Smart, Work hard, Ambitious, Nice
• Pricing pitfalls that trap most accountants
• Why being selective with clients beats the "wallet and pulse" approach
• Practical SPIN sales methodology for accountants

Plus brilliant advice on outsourcing, client avatars, and why you need to "act like a human if you want to be treated like one."

Perfect for ambitious accountants ready to think differently about growth and client relationships.

Got something to say about the future of accounting in NZ? Let’s chat — you could be our next guest.

Email - [email protected]