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An Interview with Russell Ybarra | Gringos Tex-Mex
In this episode Jeb talks with Russell Ybarra, founder of Gringos Tex-Mex and author of The Enchilada Entrepreneur.
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The year was 1992 and Russell Ybarra was asked to take over his father’s failing restaurant in Pearland, Texas. This restaurant property had previously failed under four different concepts, and friends advised Russell against it.
Coming from a family of restaurateurs, and seeing the long journey of failures and successes, Russell said, “I’ll do it.” …definitely not the answer anyone expected, but Russell knew his approach would be different this time.
He began the remodel of the property and after months of hard work and operating on a non-existent budget, Gringo’s Mexican Kitchen opened for business on January 11th, 1993. Russell opened the restaurant with one, stay-true philosophy, “To serve the highest quality Mexican food at the lowest price possible.”
No matter what it takes, the company holds true to this philosophy to this day, and it is the single most attributing factor to the company’s continued success. Pearland “The Original” location is still the most successful of the Gringo’s Mexican Kitchen chain.
https://www.gringostexmex.com/
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By Houston Podcast StudioIn this episode Jeb talks with Russell Ybarra, founder of Gringos Tex-Mex and author of The Enchilada Entrepreneur.
------------------------------------------
The year was 1992 and Russell Ybarra was asked to take over his father’s failing restaurant in Pearland, Texas. This restaurant property had previously failed under four different concepts, and friends advised Russell against it.
Coming from a family of restaurateurs, and seeing the long journey of failures and successes, Russell said, “I’ll do it.” …definitely not the answer anyone expected, but Russell knew his approach would be different this time.
He began the remodel of the property and after months of hard work and operating on a non-existent budget, Gringo’s Mexican Kitchen opened for business on January 11th, 1993. Russell opened the restaurant with one, stay-true philosophy, “To serve the highest quality Mexican food at the lowest price possible.”
No matter what it takes, the company holds true to this philosophy to this day, and it is the single most attributing factor to the company’s continued success. Pearland “The Original” location is still the most successful of the Gringo’s Mexican Kitchen chain.
https://www.gringostexmex.com/