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An Interview with TikTok: A Discussion about Social Commerce on the Platform
For those who know me, know that I have a slight addiction to TikTok. It is my haven away from the hustle of running a business, my go to the place when I just need a bit of reprieve. And I’m certainly not alone. In the last three years, and especially in the last 12 months, TikTok has barged into our lives in ways reminiscent of Facebook in 2007 and Instagram in 2013, becoming so ubiquitous that is now having a genuine impact on product sales and popular culture.
This episode will be a little different because I want to find out why. Why is TikTok so popular? How is user behaviour different? And in what ways does their strategy contrast to other platforms that sets them up to take advantage of the Social Commerce wave that is about to hit our shores?
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By David KruppFor those who know me, know that I have a slight addiction to TikTok. It is my haven away from the hustle of running a business, my go to the place when I just need a bit of reprieve. And I’m certainly not alone. In the last three years, and especially in the last 12 months, TikTok has barged into our lives in ways reminiscent of Facebook in 2007 and Instagram in 2013, becoming so ubiquitous that is now having a genuine impact on product sales and popular culture.
This episode will be a little different because I want to find out why. Why is TikTok so popular? How is user behaviour different? And in what ways does their strategy contrast to other platforms that sets them up to take advantage of the Social Commerce wave that is about to hit our shores?