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In this episode, Bryan Amaral interviews Whitney Cathcart, Co-Founder and Chief Commercial Officer 3DLook, a leading AI-based mobile body scanning and virtual fit and try-on startup for the fashion industry. Whitney is a noted fashion and retail tech expert, having worked in apparel manufacturing, retail, and e-commerce,  with three decades of experience in senior leadership roles for leading branded apparel, celebrity licensing, and private-label manufacturing companies. 

She is also certified by MIT’s Sloan School of Management in Artificial Intelligence, Whitney is among the leading voices on retail innovation. 

First, Whitney shares her personal story and the motivation to create an AI-based 3D body measurement and sizing solution. Then she shares her perspective on what is happening in today's retail market that is finally making this technology an investment priority for retailers and what she hears from customers and prospects as the Size-Fit category expands.   She shares her perspective on how evolving consumer expectations, sustainability, and demand for greater personalization are necessitating virtual fitting room capabilities.  

Whitney and Bryan discussed the cornerstone of 3DLook's underlying body measurement technology and how the Mobile Tailor SaaS app is enabling an array of made-to-measure products ranging 
1. Lean into the technology and communicate the value to your customers.

2. Knowing your customer - In a clienteling environment, asociates are able to recommend the ideal fit and know who they are.  

3. The world is shifting into 3D - Digitize your products.
 

Enjoy the show!

Resources:

3DLook  Website: 3DLook.me
Email: [email protected]
Whitney's LinkedIn: https://www.linkedin.com/in/whitneyjoycathcart/

Bryan’s LinkedIn: https://www.linkedin.com/in/bryanamaral/

Bryan’s Website: https://www.clientricity.net

Bryan’s Email: [email protected] or [email protected]

Call Bryan: 404-348-4849 

Tags: retail clienteling clientricity Size-Fit Virtual Try-on 3DLook