Many small to mid-sized business owners are surprised to discover that TV advertising is much more cost-effective than they think. Sure, a Super Bowl ad costs millions for a 60-second spot. But you can be much more surgical in finding the right networks, the right day part, the right message, and fine tune your results based on the analytics to generate BIG growth on a very reasonable budget. On today's show, Mic Feld explains how direct response TV advertising works and how you can use an insider's knowledge to get great results regardless of your budget.

An Intro to Direct Response TV Advertising (And Yes, You Can Afford It)

The CEO Coaching International podcast is designed to help entrepreneurs and CEOs grow their business, develop their people, and elevate their own performance. We’ll share what the best of the best are doing as it relates to entrepreneurial success, best practices, leadership, sales, marketing, personal development, and solving the challenges that business leaders face. You’ll hear from CEO Coaching International’s coaches, leading entrepreneurs, and other experts in a wide range of fields who have value to add to your work. If you’re an entrepreneur, CEO, or other business leader, this podcast is for you.

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Guest: Greg Coticchia, a coach at CEO Coaching International. Greg is a six-time CEO, award-winning entrepreneur, business leader, professor, and author with over 30 years’ experience in tech products and services. Quick Background: Innovation is the lifeblood of a growing company. If you're not continuously improving your products and services and exploring new marketplaces, you're putting a cap on your business' potential, and creating an opening that younger, nimbler, and braver competitors will march right through. On today's show, we explore Greg Coticchia's process for mastering new product development and building a culture of innovation that will Make BIG Happen.

Greg Coticchia: Here's How to Master New Product Development and Build a Culture of Innovation

Guest: Jonathan Seliger, a coach at CEO Coaching International. Jonathan is an accomplished Chief Executive Officer, Senior Advisor, and Investor with over 30 years of experience.Having lived and worked in Asia for the last 30years,Jonathan brings a global perspective to the challenges of scaling a business to BIG. Quick Background: Even if your company is global, business is always local. Your strategies for attracting and retaining customers have to be customized for each individual market. What unites your plan of attack from town to town, state to state, and country to country is the consistency of your company’s values, the strength of its brand, and its ability to execute, no matter what. On today’s show, Jonathan Seliger shares his strategies for expanding a brand’s reach, effectively managing growth challenges, and ensuring that scaling efforts align with long-term profitability and sustainability goals that will Make BIG Happen.

Three Keys to Scaling High-Growth Companies with Jonathan Seliger

Guest: Keith Corrigan, a coach at CEO Coaching International. Keith has deep expertise in implementing Lean business practices. As a coach he draws on a proven track record of driving growth, managing through crises, and achieving operational excellence in various industries. Quick Background: Lean management is a systematic approach to running an organization that focuses on continuous improvement and seeks to maximize customer value while minimizing waste. Essentially, it involves using fewer resources to create more value for customers. The primary goals of lean management are to improve efficiency, reduce waste, and increase productivity and quality by streamlining processes and eliminating any steps in a process that do not create value for the end customer.  Some companies have faced the threats of high inflation and interest rates by scaling back, well, everything: costs, office space, marketing, people, new products, and perhaps worst of all, ambition. CEOs have to understand that there's a BIG difference between a streamlined, lean company that's ready for anything and a declining company that's cutting too many corners. On today's show, Keith Corrigan breaks down the true essence of Lean management, including the management system he has implemented to minimize waste and Make BIG Happen.

Implementing Lean Management to Drive Growth and Operational Excellence with Keith Corrigan

Guest: Edward Hughes, a coach at CEO Coaching International. Edward is a seasoned entrepreneur and business leader with two decades of experience as a CEO and three decades in senior leadership across Technology, Consumer Products, and Sporting Goods companies. He's also an Adjunct Professor at the University of California, Irvine, teaching General Management and Entrepreneurship in MBA and Executive MBA programs.  Quick Background: There's no one way to be an effective business leader. But the CEO's unique alchemy of personality, strategy, and vision has to inspire trust from employees at every level of the organization. If your employees don't believe in you, they won't be willing to follow you through the inevitable ups and downs on the way to Making BIG Happen.  On today's show Edward Hughes discusses his comprehensive leadership philosophy, which emphasizes building trust to drive success and foster a high-growth culture.

Edward Hughes On The Leadership Traits that Build Trust and Make BIG Happen

Guest: Saari Gardner, the Chief Experience Officer at CEO Coaching International. Saari is responsible for setting the client experience strategy, managing the client journey, and championing client impact.  Quick Background: While the title "Chief Experience Officer" is relatively new, the executive-level responsibilities that will fall on the CXO's desk are not. Before considering a costly new c-suite hire, your company needs to have a holistic understanding of how touchpoints with customers and employees fulfill needs and exceed expectations. Guided by the CEO's vision, a CXO can raise those standards, maintain consistency across every department, and build a powerful culture that will Make BIG Happen. On today's show, Saari Gardner discusses the CXO's multifaceted responsibilities, from being a changemaker and a voice for the customer at the executive table to reducing internal friction that impacts customer satisfaction. Saari also highlights the link between employee experience and customer service excellence and how fostering a positive work environment translates into superior customer interactions. We also explore the strategic considerations for integrating a CXO into your company, including when to recognize the need for this role and how to measure its impact on your business's bottom line.

An Intro to Direct Response TV Advertising (And Yes, You Can Afford It)

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