I thought it would be nice to kick off this podcast by taking a closer look at what a brand is. So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand. 

Newsflash: it doesn’t!

Shownotes: https://petchy.co/shownotes/001/

Link to grab the Brand it! strategic workbook (€47): <a href="https://petchy.co/workbook/" target="_blank">https://petchy.co/workbook/</a>

I thought it would be nice to kick off this podcast by taking a closer look at what a brand is. So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand. Newsflash: it doesn’t! Shownotes: https://petchy.co/shownotes/001/ Link to grab the Brand it! strategic workbook (€47): https://petchy.co/workbook/

I thought it would be nice to kick off this podcast by taking a closer look at what a brand is. So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand.&nbsp;

Newsflash: it doesn’t!

Shownotes: https://petchy.co/shownotes/001/

Link to grab the Brand it! strategic workbook (€47): <a href="https://petchy.co/workbook/" rel="noopener noreferrer">https://petchy.co/workbook/</a>

An introduction to branding – and no, it’s not just your logo

Hi, I'm Petchy! [she/her]

I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.

Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.

🡢 <a href="https://petchy.co/about" target="_blank">About me</a> | <a href="https://petchy.co/work" target="_blank">My work</a> | <a href="https://petchy.co/strategy" target="_blank">Fractional brand manager</a> | <a href="https://petchy.co/design" target="_blank">Strategic identity design</a>

Business

Entrepreneurship

Arts

Design

Hi, I'm Petchy! [she/her] I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate. Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you. 🡢 About me | My work | Fractional brand manager | Strategic identity design

Hi, I'm Petchy! [she/her]

I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.

Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.

🡢&nbsp;<a href="https://petchy.co/about" rel="noopener noreferrer">About me</a>&nbsp;|&nbsp;<a href="https://petchy.co/work" rel="noopener noreferrer">My work</a>&nbsp;|&nbsp;<a href="https://petchy.co/strategy" rel="noopener noreferrer">Fractional brand manager</a>&nbsp;|&nbsp;<a href="https://petchy.co/design" rel="noopener noreferrer">Strategic identity design</a>

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An introduction to branding – and no, it’s not just your logo

An introduction to branding – and no, it’s not just your logo