The key to gaining trust in data is to manage it well, from its first generation through all the storage, transformation and analysis it goes through - this is data governance. Uri Gilad, Group Product Manager, Data Governance at Google, and Jessi Ashdown, Senior User Experience Researcher, also at Google are two of the authors of "Data Governance: The Definitive Guide," an outstanding introduction to the key concepts of data governance, and the frameworks needed to enact it. In this episode you'll hear about what data governance is, how to get started, how to transform your data operations.