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An IPL whodunit
This episode of The Nutgraf was first published on 22 March. To gain access to the full episodes when they're published, subscribe to the Premium plan on The Ken. Or buy a monthly subscription to The Ken's Premium channel on Apple Podcasts for Rs 299/month.
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Online advertising is brutal. It’s a jungle out there.
And just like the jungle, some beasts are at the top of the food chain. You’ve probably heard of some of them. GroupM. Publicis. Dentsu. Madison. IPG. These are the ones who’re bigger than everyone else and hold the accounts of some of the world’s biggest advertisers. Coca Cola. Nike. Unilever.
In March, Coca-Cola took away its North America media business from GroupM and gave it to Publicis for a cool US$700 million dollars.
In the jungle, these ad agencies are giants. And in March, three days before the IPL—India’s biggest marketing event—the Competition Commission of India attacked all the giants, all at once. Why?
Praveen Gopal Krishnan explores in this edition of The Nutgraf. Tune in.
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You can also read this edition here: https://the-ken.com/the-nutgraf/an-ipl-whodunit/
Earlier edition referenced: 'Jiohotstar is not content' - https://the-ken.com/the-nutgraf/jiohotstar-is-not-content/
From original podcasts to writer-narrated versions of our subscriber newsletters, you can now listen to The Ken each day. Discover them all at the-ken.com/podcasts. You can also subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel will include ALL our premium podcasts and audio.
View all episodes
By The KenThis episode of The Nutgraf was first published on 22 March. To gain access to the full episodes when they're published, subscribe to the Premium plan on The Ken. Or buy a monthly subscription to The Ken's Premium channel on Apple Podcasts for Rs 299/month.
--------
Online advertising is brutal. It’s a jungle out there.
And just like the jungle, some beasts are at the top of the food chain. You’ve probably heard of some of them. GroupM. Publicis. Dentsu. Madison. IPG. These are the ones who’re bigger than everyone else and hold the accounts of some of the world’s biggest advertisers. Coca Cola. Nike. Unilever.
In March, Coca-Cola took away its North America media business from GroupM and gave it to Publicis for a cool US$700 million dollars.
In the jungle, these ad agencies are giants. And in March, three days before the IPL—India’s biggest marketing event—the Competition Commission of India attacked all the giants, all at once. Why?
Praveen Gopal Krishnan explores in this edition of The Nutgraf. Tune in.
--------
You can also read this edition here: https://the-ken.com/the-nutgraf/an-ipl-whodunit/
Earlier edition referenced: 'Jiohotstar is not content' - https://the-ken.com/the-nutgraf/jiohotstar-is-not-content/
From original podcasts to writer-narrated versions of our subscriber newsletters, you can now listen to The Ken each day. Discover them all at the-ken.com/podcasts. You can also subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel will include ALL our premium podcasts and audio.