When the Smithsonian dubs you “an ocean hero” and the New York Times calls you a “coastal warrior,” you aren’t just hoping the oceans and coastlines can be protected now and in the future. You’re championing the cause to make it happen. You’re Mark Massara.

Growing up in Santa Barbara, Mark fell in love with the wildness of the ocean. He learned to surf in grade school, but helping clean up a catastrophic oil spill at the age of seven cemented his devotion to coastal conservation and led to building a cutting-edge “surf law” practice.

 In this episode, Mark shares fascinating stories of taking on and sometimes collaborating with big business and wealthy landowners on behalf of the Surfrider Foundation, the Sierra Club, and other non-profits committed to preserving the California coastline. As the general counsel and vice president of social responsibility at O’Neill Wetsuits, he has even more resources to advance the cause and address the perils of climate change.

Listen in as this Sticky Lawyer talks about surfing the crest of the conservation development law wave and how we need to act now to address the climate crisis.