Rand Fishkin is an icon in the SEO space who recently started a game studio and is making a new indie game, Snack Bar at the End of the World.

Rand’s open-sourced method for indie developers seeking investment is mainly about leveraging your network, whether large or small, to get the funds needed to make a game. It doesn’t matter if you have millionaire circles or just normal friends, school alumni, family, etc – the system aims to be adaptable to your situation.

You can find these documents and a write-up here:
https://sparktoro.com/blog/snackbar-studio-raised-2-15m-using-sparktoros-funding-model-and-were-open-sourcing-the-docs/

You can also follow Snackbar Studios and Snackbar at the End of the World at:
https://snackbarstudio.com/

Chapters:
00:00 - Intro
00:56 - From SEO to making games
06:10 - Including a message without being on-the-nose
10:37 - Sim-City’s systems vs Nimbyism
13:44 - Open-sourcing Snackbar Studio’s investment process
18:04 - Contra the belief that marketing is icky
25:20 - Rand-style analytics in the games market
31:37 - Do the best games rise to the top?
35:40 - Rising above the noise on games marketplaces

As always, you can subscribe to grokludo.com or right here on Youtube for more!