This is an SEO expert's warning: don't build your website on their land. In this interview, 15-year web design veteran Kevin Geary explains why using proprietary platforms like Wix or Squarespace is one of the biggest mistakes a serious business can make. He reveals why you don't actually own your website on these platforms and how it can cripple your ability to scale in the future. This conversation is a masterclass in building a website that actually grows your business. You'll learn the single most important part of your website (hint: it's not the design) , the #1 way to build trust with Google, and the crucial concept of "Search Intent" that most people completely misunderstand. Check out the company: https://digitalgravy.co

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The #1 Mistake Founders Make With Their Website

04:04 - Website as a Brochure vs. a Growth Tool

08:28 - The Warning: Don't Build Your Website on Their Land (Wix, Squarespace)

11:21 - The Single Most Important Part of Your Website (It's Not Design)

15:41 - Footer and its role

16:48 - SSL Certificates

19:19 - SEO Explained: The #1 Way to Build Trust With Google

27:32 - The SEO Secret 99% of People Don't Understand (Search Intent)

38:16 - DIY vs. Hiring an Agency: A Brutally Honest Take

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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