Is your signature offer messy, vague, or hard to sell? Before you think about scaling, you need absolute clarity on what you're offering.

In this episode, Jay explains why having a vague signature offer is a critical barrier to growth. Discover how tightening and clearly defining your main offer is essential before you introduce wedge offers or other scaling strategies.

What you'll learn:

• Why scaling a messy signature offer won't work

• How to identify and fix vagueness in your core offer

• Practical strategies to clarify and strengthen your signature offer

• Why a clear offer is foundational to successful wedge offers and growth

Read the original issue here: https://newsletter.profitladder.net/p/an-uncomfortable-truth