Scripting the sales process is a hot topic — one that Collin Cadmus knows very well. His thoughts on the ways companies should strategize sticking to their playbook have evolved from his first sales role at Single Platform to his current position as VP of Sales at Aircall. Jeremey talks with Collin about the way effective senior reps may influence your script, the difficulty of being 100% rigid with your pitch, and why posting tips on LinkedIn isn’t as corny as you may think. Visit SalesLoft.com for show notes and insights from this episode.