Inside the Outdoors

An Update on the Bullwhip Effect


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Kelly and Patrick discuss where the outdoor recreation market is within the bullwhip effect. There was a surge in demand early in the pandemic that has affected the market for years now. Where are we in the recovery period? How will participation trends affect market stabilization? What can dealers and brands do during a period of low demand?

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Inside the OutdoorsBy People for Bikes and the Outdoor Industry Association