On this episode, I discuss a brand new book that every business owner, sales professional, or marketer should be reading. The title is Made You Look: How to Use Brain Science to Attract Attention and Persuade Others. In it, Carmen Simon, a cognitive neuroscientist uses advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, training videos, and other business content.

I'll also share some news about the new digital Cast Polymer Connection magazine coming out in October!