Picture this series of disasters! The phone rings, an email arrives, a report request lands on your desk, someone demands answers, dammit, answers! Welcome to the woeful world of the corporate addiction to urgency. It is as if urgency itself is an emergency—the crisis of urgency. But as I always say,

If everything is a crisis, nothing is a crisis.

In other words, once everything becomes equally urgent, there can be no priorities, and chaos ensues.

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