Ana is an executive in Consumer Product Goods, in private and Fortune 500 global businesses in Tech, Toys, Juvenile, Food and Health and Wellness. She’s

known for scaling businesses in new markets, for advising companies on strategy and innovation, for her pragmatic approach to crisis and for building strong cultures and teams. 

As a transformative leader at Belkin, she led her division in four continents, with a team of 40.

As CEO of Element of Choice, her entrepreneurial acumen was instrumental in scaling the business from inception to a robust enterprise with double-digit growth, navigating the complexities of a highly regulated industry with finesse.

Ana's recent venture into launching b.box in the USA exemplifies her agility and forward-thinking approach, achieving a 3.5-fold increase in Amazon business and significant supply chain enhancements.

Currently, Ana leverages her extensive experience as Board Co-Chair of the Membership Committee for Women Execs on Boards, as an Executive Advisor for Eleven Canterbury and as an Operator at Halogen Ventures. 

Ana is an Accredited Board Director from UCLA Anderson School of Business and holds an MBA from the same institution, along with certifications in Women on Boards Corporate Governance from Harvard, AI Essentials from Stanford, AI & ML: Leading Business Growth at MIT and ESG from Competent Boards. Her global perspective is augmented by dual citizenship in the USA and EU, fluency in English and Portuguese, and proficiency in Spanish.  

Episode Notes

06:07 Lesson 1: Harness the power of social connections