The source describes The Analog Renaissance, a trend where photographers embrace film cameras despite the cost and complexity. The author specifically focuses on the Plaubel Makina 67, a legendary and temperamental folding medium format rangefinder with a highly regarded Nikkor 80mm f/2.8 lens. Despite its fragile design, heavy weight, and challenging operation, the article explains how owning and shooting with this camera is an incredibly rewarding, albeit impractical, experience, ultimately welcoming readers to the "cult" of analog photography.