In a world that increasingly encourages deeper and deeper expertise, it’s no surprise that dialogue between industry experts may reach an impasse: This is where analogies can help people understand. In this episode, we discuss several analogies that we use to bridge the knowledge gap with our clients, who may be brilliant engineers, but have no framework for understanding the digital marketing space.

While we explore our use of analogies, their pitfalls and unintended consequences– plus how we go about creating them– we will also delve into some concepts around digital marketing that feel consistently obscure to our clients: Domain Name Service, Hosting, Content Management Service, and Search Engine Optimization, just to name a few.

For Full Transcripts:
https://humanfriend.digital/analogies-in-business/

To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/