Step into the future of consumer culture as we unpack GWI's groundbreaking analysis of global trends shaping 2025. Drawing from insights across 50+ markets and over a million internet users, we explore how traditional consumer patterns are being dramatically reshaped by new technologies and social shifts.

Journey through a changing world where podcasts overtake traditional radio, side hustles become the new normal, and women's sports capture unprecedented attention. Discover why energy drinks are breaking out of their traditional market, how American teens are reimagining education, and why smart home security is becoming as essential as electricity.

From entertainment to education, work to wellness, understand how these transformative trends are creating new opportunities and challenges for businesses globally. Whether you're a brand strategist, entrepreneur, or market researcher, gain valuable insights into the forces shaping consumer behavior in 2025 and beyond.