This report from Publicis Commerce analyses the retail landscape, reviewing 2024's trends and offering predictions for 2025. It highlights the increasing importance of the consumer experience. Key themes include the continued rise of retail media, the transformative impact of AI on commerce, and the evolution of omnichannel strategies. The report further explores shifts in digital and social commerce, the significance of identity management, brand disruption, and the growing focus on sustainability in consumer behaviour and business models, offering insights from Publicis Commerce leaders on navigating these changes.