Zero Trust is rapidly gaining popularity as a modern alternative to traditional perimeter-based security. While it is (rightfully) mainly considered a concept rather than a product, a new market segment has developed. Those solutions apply this concept to network-based access to existing applications and other systems by creating a logical identity- and context-based overlay over existing (and presumed hostile) networks. Alexei Balaganski has examined this new market for KuppingerCole Analysts research and talks to Matthias about how this can speed up ZT deployments.