Who has not heard of the statement that "Data is the new Oil". But oil needs to be refined and so does data. The challenge of gathering, integrating, cleansing, improving, and enriching data across the complete range of data sources in an organization, for enabling use of that data as well as enabling data governance and supporting data security initiatives, that is the topic of this episode. Martin Kuppinger joins Matthias and explains this market segment and its relevance on the occasion of the publishing of a new Leadership compass covering "Data Quality and Integration Solutions".