KuppingerCole Analysts

Analyst Chat #306: Make or Buy? A Structured Framework for Smarter Tech Decisions


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Build or buy, it sounds like a simple question, but for most organizations, it's one of the most consequential and poorly structured decisions they make. In this episode, Matthias sits down with analyst and advisor Phillip Messerschmidt, who turned his hands-on advisory experience into a structured framework for getting the make-or-buy decision right every time.

Key Topics:

✅ Why "we can build it cheaper" is almost always a biased and incomplete argument
✅ How the originating perspective (business unit, IT, security) shapes — and distorts — the decision
✅ The most common and costly mistakes organizations make when going the build route
✅ When buying is clearly the better path: expertise gaps, speed, scalability, and vendor roadmaps
✅ Why security and risk must be part of the decision from day one — not an afterthought
✅ A structured, holistic framework for making the right make-or-buy call

"This cheap solution can quickly turn into a security risk, an open attack, a breach — and much more cost than thinking about risk by design." Sound familiar? This episode is for you.

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