June 24, 2019

Analyst Relations for Small & Midsized Tech Firms

27 minutes

This episode is for all you small-to-midsized tech firms out there. You'd love to get in front of some analysts, but maybe you don't know how. Or you think you're way too small or too niche for analysts to care about your business.

Wrong, friends! Our special guest, Nicole Baker, is an experienced senior public relations and media relations analyst who has helped small tech companies get audiences with and recognition from industry analysts.

Listen in as Nicole:

Discusses the common misconceptions that smaller firms have when it comes to starting an AR (analyst relations) program

Talks about finding the right analyst to talk to -- they may be Gartner or Forrester, or they may be more specialized, niche players

Tells listeners how small and midsized firms can get their foot in the door with an analyst and a few tips on building and maintaining these relationships

Reminds us that you need to think beyond features and marketing-speak when talking to analysts and home in on the problems your solution solves

Gives some insight into how AR, PR, and marketing teams can work together

Advises marketers to push for the budget to bring in an AR consultant

Reveals her dream job if she weren't doing what she does today

Want to learn more about Nicole or reach out to her? Head on over to LinkedIn to connect with her: https://www.linkedin.com/in/nicoleabaker/,

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