Finally got my good friend Favour (aka Flaev Beatz) on here! Favour Obasi-ike is a musician and CEO and Founder of Work & PLAY Entertainment, a digital media company focused on achieving real results that establish brands in the area of digital content marketing and local SEO treatment, across the entertainment scope. Favour and I explore what analytics is all about... for beginners. The topic is a bit overwhelming but it holds to almost ALL the answers you may have about your customers/+ audience. Yes, content is king - but because of data.