What analytics for business should small businesses pay attention to on social media?

Every business wrestles with that question.  Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights.

I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why.

Eddie owns Clover Media, a marketing agency in Orlando, and manages social media for many businesses there. In addition to local marketing Eddie also runs the Digital Media Creator Academy and several training programs and live video shows!