Marketing Technology Podcast by Marketing Guys

Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk

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What are the most important metrics to measure for e-commerce brands?

In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies. 

Topics we discuss:

  • Most important metrics to measure
  • Why CLV matters
  • Differences between industries and how this impacts analytics
  • Attribution for e-commerce and how to measure this (both on- and offline)

    • LinkedIn Brian: https://www.linkedin.com/in/brianeberman/ 

    Website Zeenk: https://zeenk.com/ 

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    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

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