Kevin Lee interviews Zack Edgmon, Enterprise Account Manager at Smart Scout -- an analytics tool specially designed to give marketers a birds-eye view of the inner workings of Amazon's Marketplace.

Kevin and Zack discuss how SmartScout works, why it's useful for brands selling on Amazon, and then take a deep dive into issues relevant to effective selling on Amazon. As Zack notes, Amazon appears to be shifting its focus away from Vendor Central and towards Seller Central, with brands moving away from Vendor Central.

They discuss how SmartScout can be used for product research, competitive conquest and to better understand consumer behavior. They chat about marketers' love-hate relationship with Amazon and the challenges of managing brand reputation on Amazon, including the impact of unauthorized sellers and the importance of controlling brand image.

The discussion then turns to what Zack is excited about for 2023 and beyond. As he notes, "'it's exciting but also it can be a little scary to see what Amazon decides to do a year from now. They are really starting to put a big emphasis and push on Amazon Freight; Amazon Full Service... they're kind of taking over different different segments that people would have to outsource previously, or at least pushing it a little bit heavier. "

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