The James Bachini Podcast

Analytics Strategy | Essential Guide To Data Driven Marketing 📈


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Full Blog Post:

https://jamesbachini.com/analytics-strategy/

  • Why analytics is important
  • Collecting data, analysis, insights, tests, improvement
  • Setup With Google Tools
  • Google Tag Manager
  • Google Analytics
  • remarketing demographic goals
  • Google Optimize
  • Google Data Studio
  • Alternatives - Matomo (Piwik)
  • Why collect data in house
  • CRO
  • Retargeting & audiences
  • Qualitative Data
  • Bringing it all together
  • ...more
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    The James Bachini PodcastBy James Bachini