Voices in Local Government

Analytics to Measure and Improve Customer Experience


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Specific topics include:

  • How to standardize customer data and experiences across unique departments and situations.
  • What resources are needed to implement this kind of program. And why it's important to find small and big wins to show the value of the work.
  • Forming "CX Core Teams" to keep the framework and process sustainable even without constant support from an analyst.
  • Working with IT to figure out software solutions.
  • Reconciling how a disproportionate percentage of feedback is extreme positive or negative compared to the silent middle.
  • Equity in CX and data analytics.

Customer Experience Measurement Guidebook for a replicatable step by step process about how to implement a measurement framework to get customer feedback.
 

Resources:

Download the Free EBook: Measure What Matters: Tips for Aligned Strategic Priorities  and watch the video on How Minneapolis Prepares for the Future with Strategic Budgeting

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Voices in Local GovernmentBy ICMA

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