The McKinsey Podcast

Analyzing the CEO–CMO relationship and its effect on growth

03.07.2024 - By McKinsey & CompanyPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s still a strategic disconnect in the C-suite. CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins editorial director Roberta Fusaro to discuss how to nurture the CEO–CMO relationship.

Our second segment features an excerpt from our Author Talks series, with author Karin M. Reed. She wrote Suddenly Virtual: Making Remote Meetings Work (Wiley, March 2021) and shares tips on how to create the perfect virtual meeting. See www.mckinsey.com/privacy-policy for privacy information

More episodes from The McKinsey Podcast