The growth of digital put the entire advertising and marketing industrial complex on a path of accelerated transformation. The aspect that saw the fastest change was the practise of media planning and buying. This evolution led to many new-age media agencies bringing together the combined forces of media, data and content to be key drivers of growth for any brand looking to transform itself. And this aspect is more relevant now more than ever.
This week, Varun is joined by Anand Chakravarthy, Sr. VP & Managing Director at Essence, to talk about this evolution that the medium has gone through and where this transformation is headed. All this and a lot more on this episode.

You can follow Anand on LinkedIn at https://www.linkedin.com/in/anand-chakravarthy-910ab517
You can follow Anand on Twitter @927andy

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

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