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Anand Thaker: Adobe - Margento Deal Reinforces Importance of MarTech to Digital Transformation
We caught up with Anand Thaker, who led the data research for this year’s landscape through his company IntelliPhi
Anand shares with us some of his takeaways from this year’s landscape, including certain categories went away, and why some were added. And with the big news of the week being Adobe’s acquisition of ecommerce platform Magento, we had to ask him what that means for the whole marketing technology category. And does this mean that HubSpot should go after Shopify.
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By Brent Leary and Small Business Trends
5
66 ratings
We caught up with Anand Thaker, who led the data research for this year’s landscape through his company IntelliPhi
Anand shares with us some of his takeaways from this year’s landscape, including certain categories went away, and why some were added. And with the big news of the week being Adobe’s acquisition of ecommerce platform Magento, we had to ask him what that means for the whole marketing technology category. And does this mean that HubSpot should go after Shopify.