Anastasia Symons, Brand & Marketing Manager at R U OK?, sits down with host Mark Jones to discuss achieving cut through in a crowded market, purpose-driven storytelling and authenticity in marketing.

Resources

• Lifeline Australia - 13 11 14
• R U OK?: A conversation could change a life
• How to help someone who isn't okay

You might also like…

• Ryan Barlow on brand responsibility at McGrath Foundation
• Suzana Ristevski on simplifying complexity at NAB
• Amy Smith on brand purpose at T2 Tea