A third of us report having had a deja vu experience. Today there is scientific consensus that deja vu is nothing more than a false memory experience. But why does it occur? New insights into the mechanics of memory and cognition are helping to answer that question.

"And I Feel Like I've Been Here Before"

We're Only Human is written and recorded by Wray Herbert for the Association for Psychological Science. For more insights into the quirks of human nature, visit the blog at www.psychologicalscience.org/onlyhuman.

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"And I Feel Like I've Been Here Before"

"And I Feel Like I've Been Here Before"