I decided I wanted to improve on my conversion performance of two years ago, so I kept visualising the result I wanted (and I even got the exact number of application forms printed). And so it came to pass...

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

On the blog

Why Build A Brand | Amazon Marketing Tips #1

Why Do You Need A Website Too? | Amazon Marketing Tips #2

Why You Want To Sell On Other Platforms Too | Amazon Marketing Tips #3

Using Video Marketing To Generate Traffic | Amazon Marketing Tips #4/a>

What Kind Of Videos To Use | Amazon Marketing Tips #5

Building A List Of Prospects & Customers | Amazon Marketing Tips #6

Knock Your Competitor Off The Top Spot | Amazon Marketing Tips #7

When The Stars Align

Abraham – Hicks And The Path Of Least Resistance

Prefer to read?

Well, welcome back to the Vzine. It's Nicola here, and I'm back in my brother's flat in Sydney. And you can see I'm a little bit hot actually. It's quite warm here and I'm back from the Gold Coast and it was even warmer there. I spent four days in a fabulous hotel, largely being thunder and lightening, not so much sunshine. It was a very humid four days.

But, "How did the conference go", I hear you ask. Well, it was absolutely brilliant. We had four amazing days with some nearly 200 fantastic Amazon entrepreneurs. There was a cocktail party on the first night, then there was one full day of conference and lots of different speakers including Neil Asher who was putting the conference on, and then I was on first thing on Sunday morning.

So I largely spent Saturday tinkering with my presentation. It was a good solid presentation two years ago, but I want to bring it right bang up to date, and also to put in some elements that had come to me when I was talking to people on the Friday night.

So, I did that and then I got on stage at 9:15 on Sunday morning. People were already in the room because Neil had done a presentation at 8 o'clock which is incredibly early when you think about it, on a Sunday. And as I moved through the presentation I felt so confident and happy to be up there, because I'd met a lot of the audience already, it was really, really nice and friendly, everybody was laughing at my jokes, particularly the ones at Neil's expense.

And at the end of it when I said to people, "If you'd like my help, just put your hand up and we'll make sure you get a form to come and join Clicks and Leads Academy, and work through the 'Be Everywhere Online' programme", everybody put their hands up, it was absolutely astonishing.

So my goal was to do better than two years ago, when 25% of the room signed up to Clicks and Leads Academy, and this year 30% of the room, and the room was twice as big. It was just unreal.

I'm on a high, I'm on a massive high, I cannot believe it.

Lots and lots of lovely new clients, all of whom are serious business people, all of whom I'm convinced I can help to take their Amazon businesses to the next level, so I'm really excited about that. But let's get on with the show shall we, cause I've got quite a lot to tell you.

Okay, so, what did I share on stage with the Amazon entrepreneurs?

Well, we were driving home to them that you can't just rely on Amazon itself to bring you traffic. You have to find some external method of bringing traffic to your store once it's set up. And even better than that, if you can build a landing page to send that traffic to first, then you've not only got a reason for people to-- and you can actually give people discount vouchers as a reason to give you their name and email before they even get to your store.

And the other important thing about having a landing page is that you can actually put pixels on it. You can put Google remarketing pixels, Facebook remarketing pixels, and Twitter remarketing pixels on that page.