<p>Branded experiences aren't just for the giants anymore. Today, even early stage companies need to deliver "branded experiences" for their customers...often before they themselves even understand what that *really* means. Whether through her work at Gillette, or with other brands both big and small, Stephanie has...well, seen some things. Things that tell us as much about the future, as they do about the past.</p>

Branded experiences aren't just for the giants anymore. Today, even early stage companies need to deliver "branded experiences" for their customers...often before they themselves even understand what that *really* means. Whether through her work at Gillette, or with other brands both big and small, Stephanie has...well, seen some things. Things that tell us as much about the future, as they do about the past.

And the Brand Played On

3 questions about biz building and startup culture: One peers into the past. One speaks to the present. One looks toward the future. That’s how we do it on (Un)Founded, where RevUp Capital's Melissa Withers talks biz building and start-up culture, exploring each topic through short-form Q&A with some (very) special guests.

In each segment, Melissa and a guest tackle a topic by asking each other only THREE questions. These personal vignettes offer a dash of insight and inspiration, delivered on the fly. Made by, for, and with people who believe in the power of entrepreneurship, check it out!

More about Melissa Withers
Melissa Withers is an experienced business builder and fund manager with 130+ investments under management. After working as a seed stage equity investor, Melissa co-founded RevUp Capital in 2016, an early pioneer in applying revenue-based investing to early stage companies. Her mentorship and advisory work focuses on capital strategy, C-Suite development, customer experience, company storytelling and go-to-market strategy. In addition to her role at RevUp Capital, Melissa is entrepreneur-in-residence at Tech Stars Boston and a strong advocate for expanding investment in women, people of color, and those living outside top-tier markets. www.revupfund.com

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Entrepreneurship

Investing

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3 questions about biz building and startup culture: One peers into the past. One speaks to the present. One looks toward the future. That’s how we do it on (Un)Founded, where RevUp Capital's Melissa Withers talks biz building and start-up culture, exploring each topic through short-form Q&A with some (very) special guests. In each segment, Melissa and a guest tackle a topic by asking each other only THREE questions. These personal vignettes offer a dash of insight and inspiration, delivered on the fly. Made by, for, and with people who believe in the power of entrepreneurship, check it out! More about Melissa Withers Melissa Withers is an experienced business builder and fund manager with 130+ investments under management. After working as a seed stage equity investor, Melissa co-founded RevUp Capital in 2016, an early pioneer in applying revenue-based investing to early stage companies. Her mentorship and advisory work focuses on capital strategy, C-Suite development, customer experience, company storytelling and go-to-market strategy. In addition to her role at RevUp Capital, Melissa is entrepreneur-in-residence at Tech Stars Boston and a strong advocate for expanding investment in women, people of color, and those living outside top-tier markets. www.revupfund.com

3 questions about biz building and startup culture: One peers into the past. One speaks to the present. One looks toward the future. That’s how we do it on (Un)Founded, where RevUp Capital's Melissa Withers talks biz building and start-up culture, exploring each topic through short-form Q&amp;A with some (very) special guests.

In each segment, Melissa and a guest tackle a topic by asking each other only THREE questions. These personal vignettes offer a dash of insight and inspiration, delivered on the fly. Made by, for, and with people who believe in the power of entrepreneurship, check it out!

More about Melissa Withers
Melissa Withers is an experienced business builder and fund manager with 130+ investments under management. After working as a seed stage equity investor, Melissa co-founded RevUp Capital in 2016, an early pioneer in applying revenue-based investing to early stage companies. Her mentorship and advisory work focuses on capital strategy, C-Suite development, customer experience, company storytelling and go-to-market strategy. In addition to her role at RevUp Capital, Melissa is entrepreneur-in-residence at Tech Stars Boston and a strong advocate for expanding investment in women, people of color, and those living outside top-tier markets. www.revupfund.com

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And the Brand Played On

And the Brand Played On