Now that rumours about Anderson not just taking over with Men at Dior, perhaps takeover Women as well - we must pose this question: Is Maria Grazia Chiuri Dior’s most misunderstood creative director? In this episode, we trace her evolution — from feminist slogans to sacred silhouettes — and question what legacy she leaves behind. With whispers of change on the horizon, is Dior due for another reinvention?

Now that rumours about Anderson not just taking over with Men at Dior, perhaps takeover Women as well - we must pose this question: Is Maria Grazia Chiuri Dior’s most misunderstood creative director? In this episode, we trace her evolution — from feminist slogans to sacred silhouettes — and question what legacy she leaves behind. With whispers of change on the horizon, is Dior due for another reinvention?

Anderson & Chiuri at Dior: Visionary or Vanilla?

Desirability Is the New Margin is the podcast where luxury, culture, and business strategy converge. Broadcasting from Paris, each episode unpacks the hidden forces shaping global taste, from LVMH and Hermès to Vogue and Nike. Seasoned voices in culture and strategy go beyond quarterly results to explore why desirability, not scale, is the new driver of growth, power, and cultural capital.With insights drawn from boardrooms, runways and culture, this is essential listening for executives, investors, and decision-makers who want to understand how narrative, myth, storytelling and soft power are redefining business in the 21st century.Read analysis <a target="_blank" rel="noopener noreferrer nofollow" href="https://marcinparis.substack.com">here</a>: <a target="_blank" rel="noopener noreferrer nofollow" href="https://marcinparis.substack.com">https://marcinparis.substack.com</a>

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Desirability Is the New Margin is the podcast where luxury, culture, and business strategy converge. Broadcasting from Paris, each episode unpacks the hidden forces shaping global taste, from LVMH and Hermès to Vogue and Nike. Seasoned voices in culture and strategy go beyond quarterly results to explore why desirability, not scale, is the new driver of growth, power, and cultural capital. With insights drawn from boardrooms, runways and culture, this is essential listening for executives, investors, and decision-makers who want to understand how narrative, myth, storytelling and soft power are redefining business in the 21st century. Read analysis here: https://marcinparis.substack.com

Desirability Is the New Margin is the podcast where luxury, culture, and business strategy converge. Broadcasting from Paris, each episode unpacks the hidden forces shaping global taste, from LVMH and Hermès to Vogue and Nike. Seasoned voices in culture and strategy go beyond quarterly results to explore why desirability, not scale, is the new driver of growth, power, and cultural capital.With insights drawn from boardrooms, runways and culture, this is essential listening for executives, investors, and decision-makers who want to understand how narrative, myth, storytelling and soft power are redefining business in the 21st century.Read analysis <a href="https://marcinparis.substack.com" rel="noopener noreferrer">here</a>: <a href="https://marcinparis.substack.com" rel="noopener noreferrer">https://marcinparis.substack.com</a>

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Anderson & Chiuri at Dior: Visionary or Vanilla?

Anderson & Chiuri at Dior: Visionary or Vanilla?