In this powerful episode, we sit down with André Natera, the celebrated chef and host of Chef’s PSA, for a conversation that goes far beyond food.

André opens up about his unique approach to ingredients, the reality of entrepreneurship in the culinary world, and the emotional and philosophical weight of being a chef in today’s hyper-digital era.

🎧 Inside this episode:

• ​His deep spiritual relationship with food and ingredients
• ​Why he avoids cooking videos (and what it says about modern chef culture)
• ​The real cost of building a brand as a culinary entrepreneur
• ​Reflections on mortality, purpose, and what it means to leave a legacy
• ​Behind the scenes of his book Bad Cooks Everywhere

Whether you’re behind the line or behind the camera, this conversation is a masterclass in authenticity, resilience, and finding your voice as a chef.

▶️ Listen now and prepare to rethink everything you know about being a chef.

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