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Andrea Brimmer | Ally Financial
Andrea Brimmer was once asked how she got her CFO to give her the greenlight to allocate half a million dollars for a customer giveaway during the week of Thanksgiving.
“I said, ‘I didn't ask her because I don't have to,’” Andrea says. “And that wasn't me being facetious or cocky and saying I don't have to get permission from anybody to do anything. But it's me saying she believes in that program as much as I do.”
Andrea is CMO and head of PR for Ally Financial, a completely online financial services company. With the promise of 24/7 support and unique virtual reality (among other) offerings, Ally strives to create meaningful and lasting connections with its customers — and all of Andrea’s work is driven by that mission.
The hallmark of the brand is customer centricity, and with everyone from the CEO to call center employees committed to that core value, what else could a company need?
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By Door No. 3Andrea Brimmer was once asked how she got her CFO to give her the greenlight to allocate half a million dollars for a customer giveaway during the week of Thanksgiving.
“I said, ‘I didn't ask her because I don't have to,’” Andrea says. “And that wasn't me being facetious or cocky and saying I don't have to get permission from anybody to do anything. But it's me saying she believes in that program as much as I do.”
Andrea is CMO and head of PR for Ally Financial, a completely online financial services company. With the promise of 24/7 support and unique virtual reality (among other) offerings, Ally strives to create meaningful and lasting connections with its customers — and all of Andrea’s work is driven by that mission.
The hallmark of the brand is customer centricity, and with everyone from the CEO to call center employees committed to that core value, what else could a company need?