Andreas Goeldi from Pixability joins us to talk about a research study he conducted into the interaction of consumer electronics brands and independent content creators on YouTube. Goeldi offers some fascinating insights on how to create a successful product review channel but also what brands should be thinking about when it comes to this emerging medium. Out of the billions of YouTube video views on consumer electronics, only a small fraction of those views go to the manufacturers themselves. A bulk of content consumed about consumer electronics is on channels from independent YouTubers like you and me. Read the study here: http://lon.tv/cestudy Watch a video detailing the findings of the study here: http://lon.tv/cewebinar