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Andres Castro: Enhancing Relationships with AI, Digital Signage, Big Data, Globalization of Tools
Andres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to diverse market needs. His discussion shows how PUMA is leveraging digital innovation to create seamless, personalized shopping experiences and strengthen global retail partnerships.
00:00 - Intro
01:12 - Ten Quick Ones - Hype or Ripe
06:58 - On AI Enhancing Relationships
13:48 - The Role of Digital Signage
18:06 - Big Data Implementation
28:54 - Bridging B2B and D2C: Enhancing User Experience
38:50 - Priorities Segment: Investment Focus 2025
EPISODE LINKS
Andres' LinkedIn: https://www.linkedin.com/in/andres-castro-67404aa1/
SPONSOR
Please support this podcast by checking out our sponsor:
Touchtech: https://www.touchtech.com/
SOCIAL
Twitter: https://twitter.com/deniz_chaban
LinkedIn: https://www.linkedin.com/in/denizchaban/
View all episodes
By Deniz ChabanAndres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to diverse market needs. His discussion shows how PUMA is leveraging digital innovation to create seamless, personalized shopping experiences and strengthen global retail partnerships.
00:00 - Intro
01:12 - Ten Quick Ones - Hype or Ripe
06:58 - On AI Enhancing Relationships
13:48 - The Role of Digital Signage
18:06 - Big Data Implementation
28:54 - Bridging B2B and D2C: Enhancing User Experience
38:50 - Priorities Segment: Investment Focus 2025
EPISODE LINKS
Andres' LinkedIn: https://www.linkedin.com/in/andres-castro-67404aa1/
SPONSOR
Please support this podcast by checking out our sponsor:
Touchtech: https://www.touchtech.com/
SOCIAL
Twitter: https://twitter.com/deniz_chaban
LinkedIn: https://www.linkedin.com/in/denizchaban/