Life, Science and Marketing

Andrew Bertera: Combining scientific expertise with marketing and sales leadership, fostering cross-functional empathy, and keeping the customer at the centre

Listen Later

Life, Science, and Marketing Podcast: Episode 8

Guest: Andrew Bertera, Executive Director of Marketing and Sales at New England BioLabs

Andrew's Background:

  • Studied microbiology at King's College London
  • Started in R&D at Amersham developing molecular biology products
  • Now leads global marketing and sales at New England BioLabs for 14+ years

Key Discussion Points:

  • Making the transition from R&D to marketing roles
  • Taking on combined marketing and sales leadership positions
  • Embracing technology while still connecting with customers
  • The importance of customer centricity and focus for marketers
  • Perspectives on trade shows and maximising value
  • Reinvigorating existing products over their lifecycle

Key Quotes:

  • "When marketing and sales report to the same leader it's easier to set unified goals and get them collaborating."
  • "While digital experiences are important, we don't have the depth of consumer data in life sciences."
  • "To me, marketing is about growing the business by developing best-in-class customer experiences."
  • "Directly interacting with customers is critical to truly understand them."
...more
View all episodesView all episodes
Download on the App Store
Life, Science and MarketingBy Paul Avery