05.07.2015 - By Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker
It may seem like quite the stretch to go from working as a TV producer and with iconic franchises like The Muppets to venturing into the world of marketing and starting an agency, but there’s more in common with these two careers than meets the eye. At the heart of both positions, held by veteran marketing and consulting professional Andrew Davis, is storytelling.
As Andrew states, it doesn’t matter what industry you work in, telling impactful stories can entice consumers to buy from your business over and over again. In his book, Brandscaping, Andrew dives into the concept of partnering with the right people to develop trigger the right emotions from an audience.
It’s this connection marketers make that not only motivates consumers to head online and enter their credit card info, but also to consistently purchase products and services and become brand evangelists — no small feat in today’s climate, especially given the countless new enterprises that open in just about every field daily.
Building your audience and gaining their trust with each and every piece of content you put out there takes time, as Andrew attests, but with an exhaustive content plan that you execute with the help of experienced and perceptive professionals, there’s really no limit to how far you can take your brand awareness — and bottom line.
Who aids your online marketing efforts? How do you leverage others to elevate your brand in every conceivable way?
Dive in to this in-depth episode of the Craft of Marketing, during which I pick Andrew’s brain to learn how he’s become an accomplished and well-respected marketing mind, which brands’ marketing campaigns he enjoys most, how he puts so much energy into his public speaking, and about an abundance of other marketing-related subjects.
Listen in for an honest account of what marketing is all about. The tips, hacks and strategies that professionals share with each other but rarely talk about in public.
Read more: http://bit.ly/1JshgDk
Listen on iTunes: http://craftofmarketing.com/review/