Andrew McLuhan is a grandson of Marshall McLuhan, noted Canadian professor from the University of Toronto who was a pioneer in the field of Media/Communications studies. Andrew’s father, Eric McLuhan, was Marshall’s eldest son, who worked with Marshall from the mid-1960s until Marshall died in 1980.  This is a fascinating conversation about Marshall, Eric, and Andrew's work with the McLuhan Institute.

We discuss media, philosophy, religion, and why the "media is the message".