Every single little detail counts for your customer. If you're managing IRONMAN triathlons, the athletes expect you to have everything lined up. They've been training for months, and they expect to have a smooth experience all throughout. Join J.R. Lowry as he talks to Andrew Messick about the IRONMAN Group and how he manages customer experience. Andrew is the CEO of the Ironman Group, a role he has held for the past 11+ years. He also worked for the NBA, McKinsey & Company, and then at Sara Lee before the IRONMAN Group. Learn how these work experiences added up for him and shaped him to be who he is. Know why it's important to run through all the details for your customer. Finally, learn how to do good work and to take a chance.