Summary

The conversation explores the journey of a Gilson Snowboards from its inception, highlighting the challenges and innovative spirit of its founders as they transitioned from ideas to actual products, and the importance of feedback in their development process.

Takeaways

• They revisited the idea of a three-dimensionally-based snowboard. • After several failures, they found success in Colorado. • They had limited funds but took a leap of faith. • Started building snowboards in a donkey stable. • Their first CNC machine was in a stable next to a donkey. • They packed their first 20 snowboards into an Airstream. • Drove around to meet riders and gather feedback. • The company started 13 years ago with humble beginnings. • Feedback from riders was crucial for their development. • The journey reflects the spirit of entrepreneurship.